Individuals and small companies with new consumer product ideas qualify for pro bono assessment.
The V.I.S.A. Process™ Blueprint
The V.I.S.A. Process™ is a method of commercializing innovative product ideas with reduced financial risk.
1 · Validation
Find and prove a feasible path to success.
Product commercialization begins with knowing your competition, the intellectual property surrounding it, and being able to prove the opportunity to investors and other partners.
2 · Improvement
Make a good product into a great one.
After the product idea is proven, design and marketing is improved using consumer feedback and expert advice.
3 · Stategy
Design and communicate a winning plan.
Use your research results to create a practical business plan, making your idea clear to yourself and potential partners.
4 · Ally
Find and cooperate with people you need.
Just as it takes a village to raise a child, it takes a team to launch a successful product. Choose your team from an array of designers, marketers, and investors.
Speak With an Expert
Free advice and report available through our Access to Innovation pro bono program.
The Nikola Institute provides education, advice, and commercialization assistance to innovators of new consumer products.