Innovation Acceleration.

Innovators retain full control and ownership of their products, and choose where to leverage our support, and where to work separately.

The process of product development has changed substantially over the past decade.

Many successful products are now designed, optimized, and marketed-validated virtually. This lean approach reduces time-to-market, total cost, and financial risk.

However, experience and connections still matter. Our approach is to blend modern methods with the experience and resources of expert advisors.

Our cornerstone methods are:

1. Consumer Research: Using Voice of the Customer (VOC) survey-based research to learn consumer reactions to a product, including value, preferred features, objections, and product-specific issues.
2. Assumption Testing: Adhering to Lean Startup methodology, identifying key assumptions and systematically testing them with marketing experiments before proceeding.
3. Small-Scale Validation: Proving market viability with “small wins” mitigates risk, controls costs, and shortens the design feedback loop.
4. Expert Involvement: delegating responsibility to a product category expert who can employ industry experience, contacts, and past successes.